An oasis of refined beauty
A perfect fusion of Berber and Italian cultures
A Riad in the heart of the Medina
Riad Bijoux was born from the idea of an Italian entrepreneur who, captivated by the magic of Marrakech, decided to create a refined hospitality hub that combines Italian warmth with the taste and charm of traditional riads. This project came to life in collaboration with a Berber family, whose traditions and constant presence added great value to the venture.
The main features of Riad Bijoux include nine rooms furnished with understated elegance - each with a private bathroom and air conditioning - numerous terraces on multiple levels offering views of the Atlas Mountains, a fountain, two swimming pools, relaxation areas, exotic plants, and free Wi-Fi throughout the structure. It is an exotic blend immersed in the history of an ancient imperial city, rich in mosques, palaces, and gardens.
The splendors of the sultans, the warm color of the stone, the bustling streets of the medina, the red-tinted houses, the vibrant colors of the fabrics and spices in the souk, the clear skies, and the muezzin's call to prayer are just some of the captivating experiences this unforgettable city has to offer.
The word “Riad”
The word “Riad” (Arabic for "gardens") refers to a traditional Moroccan architectural style, where a series of rooms - often arranged over two or three floors -are laid out around a central courtyard. This courtyard, often featuring a pool or fountain, forms the symbolic heart of the house.
Riads, once vibrant and full of life, have seen a revival in the last 30 years, particularly in large cities like Fez and Marrakech. Here, they have been brought back to life thanks to the passion and creativity of locals, as well as many international designers. In Marrakech, for instance, many have begun buying and restoring these properties, adhering to traditional styles but also incorporating imaginative and tasteful touches. Today, the riads of Marrakech are famous worldwide, synonymous with style, refinement, and respect for tradition.
Our riad, inaugurated in 2023 and fully renovated beyond previous restorations, features soft yet vibrant colors that create a visually striking ambiance.
The Location
Riad Bijoux is located near Bab Aylan, one of the eastern gates of the city ("bab" in Arabic means "gate"). The neighborhood adjacent to the gate shares the same name, which derives from the now extinct Aylan tribe (written Haylana in Arabic). This tribe was part of the Berber Masmuda confederation, and its capital was the ancient city of Aghmat Aylan.
It is an authentic neighborhood, the oldest in the Medina, revealing the roots of true Morocco. It has a lively daily market with fruit and vegetable stalls, butcher shops, barber shops, small artisan stores, and street food vendors: an excellent example of the bustling heart of the Medina!
The central square of Jamaa el Fna, the most important place in the Medina and the social hub of Marrakech both day and night, is about a 20-minute walk from the riad. Riad Bijoux’s location is particularly ideal for welcoming guests into a peaceful oasis, just steps away from the lively center of Marrakech.
Airport Transfer
Upon request, we can arrange a shuttle to pick you up from the airport and take you directly to the riad. Since navigating the Medina can be challenging, we recommend using this service.
We've won a 2024 Traveller Review Award!
Thank you to all our guests who stayed with us this year!
Retreat
Riad Bijoux is the ideal place to organize workshops and courses in artistic disciplines such as dance, music, singing, or holistic practices like yoga, embodiment, meditation, etc.
It is possible to reserve the entire property to host these types of activities. Contact us with the specific type of retreat you are interested in planning, and we will provide all our organizational resources at your disposal!